Your event banner is often the deciding factor in whether someone taps “Interested” or scrolls past without a second look. Here is how to make it work harder, from the essentials it needs to show to the exact size it should be.
Lead with the essentials
Make sure the event name, date and, if relevant, price are visible without needing to read the description, since many people only glance at the image before deciding whether to click through. Treat the banner like a small billboard rather than a decorative header, someone should understand what the event is and when it happens in under two seconds.
Use the correct size
Event cover photos display at 1920 by 1005 pixels, a wider ratio than a standard Page cover photo, and one of the sizes people mix up most often. Uploading at this size, or as close as possible, avoids awkward cropping that can cut off a headline or logo. See our full size cheat sheet for every Facebook placement.
Keep text minimal and legible
Large, high-contrast text reads better on a small phone screen than a cluttered design with several competing fonts and colors. A single strong headline in a bold, easy-to-read typeface consistently outperforms a busy design trying to fit in every detail, save the finer points for the event description field instead.
Choosing an image that fits the event
A banner built around a genuine photo, from a past year’s event, the venue, or the product being featured, tends to build more trust than a generic stock graphic, since it signals the event is real and has happened before or is worth attending. For a brand new event with no past photos available, a simple, on-brand color background with clear text is a safe, professional-looking fallback.
Add a stylized title
Use our font generator to style your event name in bold or a distinctive font before adding it to your design, for extra visual punch in the text version of your event title too, which appears separately from the banner image in search results and notifications.
Frequently asked questions
What size should a Facebook event cover photo be?
1920 by 1005 pixels, noticeably wider than a standard Page cover photo of 820 by 312 pixels.
Should I update my event banner after publishing?
Yes, if details change or you want to boost visibility closer to the date, refreshing the banner is a normal way to bring renewed attention to an existing event.
Can I use a video instead of an image for my event?
Facebook events primarily use a static cover image rather than video, so a strong still image remains the most reliable choice.